Casa Magna
Residential Product
Residential Product
Buenos Aires, Argentina
High-end multifamily residential
High-end multifamily residential
Developed at HC2P — Project Leader
Architecture and Interior Design — Design Development, Construction Documentation.
Architecture and Interior Design — Design Development, Construction Documentation.
2023
memory.
Located in Núñez, this residential project—developed by one of the key figures in the local real estate market—features 3-, 4- and 5-room units with private terraces and pools. Conceived for a premium audience, the design prioritizes generous interior spaces, privacy, integrated technology and abundant greenery, responding to the expectations of today’s high-end residential market. Larger units, private outdoor areas and high comfort standards shape a product aligned with contemporary urban living.
While city life offers accessibility, connectivity and opportunity, it also presents challenges such as limited space and the constant search for calm and disconnection. In response to this tension, the project was conceived with a clear premise: bringing the essence of a house into the city. Guided by this vision, the design is structured around three core principles—spatiality, tranquility and connection with nature.
Generous indoor and outdoor spaces enhance openness and comfort, while privacy and calm are carefully addressed through the building’s low-rise scale and its relationship with the street. A flexible textile enclosure system allows for privacy without compromising natural light, encouraging a seamless extension of living spaces outdoors. Vegetation plays a central role in the project, with green areas integrated into each unit and strategically placed at bedroom exits to clearly define public and private zones, reinforcing a sense of retreat within the urban context.
While city life offers accessibility, connectivity and opportunity, it also presents challenges such as limited space and the constant search for calm and disconnection. In response to this tension, the project was conceived with a clear premise: bringing the essence of a house into the city. Guided by this vision, the design is structured around three core principles—spatiality, tranquility and connection with nature.
Generous indoor and outdoor spaces enhance openness and comfort, while privacy and calm are carefully addressed through the building’s low-rise scale and its relationship with the street. A flexible textile enclosure system allows for privacy without compromising natural light, encouraging a seamless extension of living spaces outdoors. Vegetation plays a central role in the project, with green areas integrated into each unit and strategically placed at bedroom exits to clearly define public and private zones, reinforcing a sense of retreat within the urban context.
MARKET PERSPECTIVE
APPROACH
The project focused on improving how space performs and is perceived.
The design strategy was structured around three key drivers:
The design strategy was structured around three key drivers:
Spatial clarity
Controlled relationships between public and private areas - Privacy
Meaningful integration of outdoor space
Controlled relationships between public and private areas - Privacy
Meaningful integration of outdoor space
KEY DECISIONS
Spatial efficiency as value
The layout eliminates unnecessary circulation and avoids residual spaces, resulting in units that are immediately understandable.
This generates a strong sense of order and usability, where every square meter contributes to the overall experience.
The layout eliminates unnecessary circulation and avoids residual spaces, resulting in units that are immediately understandable.
This generates a strong sense of order and usability, where every square meter contributes to the overall experience.
Clear separation between public and private areas
The organization of the plan allows social and private spaces to operate independently, improving both functionality and everyday comfort.
This is especially relevant in larger units, where all bedrooms are designed as en-suite, reinforcing hierarchy and autonomy.
The organization of the plan allows social and private spaces to operate independently, improving both functionality and everyday comfort.
This is especially relevant in larger units, where all bedrooms are designed as en-suite, reinforcing hierarchy and autonomy.
Calibrated relationship with outdoor space
Outdoor areas are not treated uniformly.
Social areas are extended through deep, usable terraces that act as real living spaces.
Bedrooms are paired with more compact expansions, preserving efficiency while maintaining access to light and air.
This balance allows the project to enhance experience without compromising sellable area.
Outdoor areas are not treated uniformly.
Social areas are extended through deep, usable terraces that act as real living spaces.
Bedrooms are paired with more compact expansions, preserving efficiency while maintaining access to light and air.
This balance allows the project to enhance experience without compromising sellable area.
Vegetation as a spatial device
Green elements are integrated across all units, not as decoration but as a tool to:
provide privacy
filter views
improve environmental quality
The use of low-maintenance, native species ensures long-term sustainability without increasing operational complexity.
Green elements are integrated across all units, not as decoration but as a tool to:
provide privacy
filter views
improve environmental quality
The use of low-maintenance, native species ensures long-term sustainability without increasing operational complexity.
Constructive decisions aligned with performance
The use of high-efficiency materials (such as AAC blocks) contributes to thermal performance and long-term energy efficiency.
While not always visible to the buyer, these decisions reinforce perceived quality through comfort.
The use of high-efficiency materials (such as AAC blocks) contributes to thermal performance and long-term energy efficiency.
While not always visible to the buyer, these decisions reinforce perceived quality through comfort.
Privacy through spatial separation
Intermediate green buffers between units create distance without relying on conventional solutions, enhancing both privacy and overall living quality.
Intermediate green buffers between units create distance without relying on conventional solutions, enhancing both privacy and overall living quality.
OUTCOME
Casa Magna positions itself as a residential product where value is not defined by excess, but by clarity, efficiency and well-resolved spatial relationships.
The project responds to key market expectations — privacy, outdoor space and functional layouts — while introducing a level of refinement that increases its perceived value within the segment.
The project responds to key market expectations — privacy, outdoor space and functional layouts — while introducing a level of refinement that increases its perceived value within the segment.